I help brands go beyond brand protection and retargeting to capture new customers with Google Ads.
Most e-commerce companies recycle the same buyers or only bid for their own name. I build campaigns that attract and convert fresh customers so you can scale profitably.
Over 50+ Businesses Helped
Over $5M in ad spend
Over $15M in revenue generated
About Me
I’m a media buyer with agency experience managing 5–6 figure ad budgets across fashion, gaming, technology and lifestyle brands. I specialise in building profitable cold-traffic campaigns in Google Ads that go beyond brand and retargeting so you can scale without mindlessly burning cash.
A lot of people think Google Ads captures only the bottom of the funnel, but that’s no longer true, especially in 2025. Google Ads has become much better at reaching customers at every stage, from discovery to conversion. It works alongside social, email, and other channels without being overshadowed by them. With AI Mode and new commerce-focused features, Google is without doubt a platform to invest in if you want to scale your brand in 2025.
Expertise
I scale e-commerce campaigns by building robust strategies, setting up precise tracking, and improving the website journey.
Tools & Platforms
Google Ads
My main platform for building and scaling full-funnel campaigns across Search, Shopping, PMax, and Discovery.
Google Tag Manager
My go-to for clean event tracking with full control, setting up Enhanced Conversions, and checking data layers.
Google Analytics (GA4)
I use GA4 for conversion tracking, new vs. returning customer cohorts, and performance reporting.
Google Merchant Center
Optimising product feeds, fixing product issues, and structuring Shopping campaigns for better performance.
Shopify
I set up conversion tracking via the Google & YouTube app inside of Shopify and ensure everything is linked up properly.
WordPress / WooCommerce
I set up conversion tracking via Site Kit in WordPress and ensure everything is linked up properly.
Bing Ads (Microsoft Advertising)
Used to extend profitable campaigns beyond Google and capture incremental search demand.
Triple Whale
I use Triple Whale to track total impact attribution for more accurate performance insights.
Google Ads
My main platform for building and scaling full-funnel campaigns across Search, Shopping, PMax, and Discovery.
Google Tag Manager
My go-to for clean event tracking with full control, setting up Enhanced Conversions, and checking data layers.
Google Analytics (GA4)
I use GA4 for conversion tracking, new vs. returning customer cohorts, and performance reporting.
Google Merchant Center
Optimising product feeds, fixing product issues, and structuring Shopping campaigns for better performance.
Shopify
I set up conversion tracking via the Google & YouTube app inside of Shopify and ensure everything is linked up properly.
WordPress / WooCommerce
I set up conversion tracking via Site Kit in WordPress and ensure everything is linked up properly.
Bing Ads (Microsoft Advertising)
Used to extend profitable campaigns beyond Google and capture incremental search demand.
Triple Whale
I use Triple Whale to track total impact attribution for more accurate performance insights.
Google Ads
My main platform for building and scaling full-funnel campaigns across Search, Shopping, PMax, and Discovery.
Google Tag Manager
My go-to for clean event tracking with full control, setting up Enhanced Conversions, and checking data layers.
Google Analytics (GA4)
I use GA4 for conversion tracking, new vs. returning customer cohorts, and performance reporting.
Google Merchant Center
Optimising product feeds, fixing product issues, and structuring Shopping campaigns for better performance.
Shopify
I set up conversion tracking via the Google & YouTube app inside of Shopify and ensure everything is linked up properly.
WordPress / WooCommerce
I set up conversion tracking via Site Kit in WordPress and ensure everything is linked up properly.
Bing Ads (Microsoft Advertising)
Used to extend profitable campaigns beyond Google and capture incremental search demand.
Triple Whale
I use Triple Whale to track total impact attribution for more accurate performance insights.
How We’ll Work Together to Scale Your Ads
From first call to steady growth, each step is designed for speed, clarity, and measurable results.
1
Discovery Call
We’ll jump on a quick call to talk about your business, goals, and what’s happening with your ads right now.
1
Discovery Call
We’ll jump on a quick call to talk about your business, goals, and what’s happening with your ads right now.
1
Discovery Call
We’ll jump on a quick call to talk about your business, goals, and what’s happening with your ads right now.
2
Audit & Strategy
I’ll aduit your current setup (if present) and map out a clear action plan including account setup, budgets, campaigns, tracking, etc. so we are ready to go.
2
Audit & Strategy
I’ll aduit your current setup (if present) and map out a clear action plan including account setup, budgets, campaigns, tracking, etc. so we are ready to go.
2
Audit & Strategy
I’ll aduit your current setup (if present) and map out a clear action plan including account setup, budgets, campaigns, tracking, etc. so we are ready to go.
3
Launch & Tweak
I’ll get the campaigns live and monitor them daily, making regular optimisations to keep performance on track.
3
Launch & Tweak
I’ll get the campaigns live and monitor them daily, making regular optimisations to keep performance on track.
3
Launch & Tweak
I’ll get the campaigns live and monitor them daily, making regular optimisations to keep performance on track.
4
Scaling Up
Once we see what’s working, we’ll increase budgets and expand campaigns to grow the account vertically and horizontally.
4
Scaling Up
Once we see what’s working, we’ll increase budgets and expand campaigns to grow the account vertically and horizontally.
4
Scaling Up
Once we see what’s working, we’ll increase budgets and expand campaigns to grow the account vertically and horizontally.
5
Monitoring & Optimisations
You’ll receive weekly performance reports and have direct access to me whenever you need updates or quick changes.
5
Monitoring & Optimisations
You’ll receive weekly performance reports and have direct access to me whenever you need updates or quick changes.
5
Monitoring & Optimisations
You’ll receive weekly performance reports and have direct access to me whenever you need updates or quick changes.