Nov 1, 20235 minGood Marketing Takes Shortcuts: Stop Reinventing The WheelSometimes reasonable people take a longer, more expensive, and wasteful approach to solving problems when they could have taken shortcuts...
Oct 24, 20237 minCreating Mental Real Estate: A Simple Tool for Brand SuccessThe more unique associations people can make of what your brand is, the more mental real estate your brand can take in people's minds.